Guaranteed media coverage for cybersecurity companies: how it works (and what to avoid)
Guaranteed media coverage is legitimate when the guarantee rests on real editorial relationships with specific, named outlets – and when the seller vets your company before taking your money. It becomes a poor investment when the “guarantee” turns out to be press release syndication or labeled sponsored content, because readers can see at a glance […]
How to choose the best PR agency for a cybersecurity company
Ask most cybersecurity founders what serious PR looks like and you’ll hear some version of the same answer: hire an agency, sign a monthly retainer, and let the machine run. The retainer has become shorthand for commitment – proof that a company is taking its reputation seriously. It’s worth questioning that assumption before you sign […]