Guaranteed media coverage for cybersecurity companies: how it works (and what to avoid)
Guaranteed media coverage is legitimate when the guarantee rests on real editorial relationships with specific, named outlets – and when the seller vets your company before taking your money. It becomes a poor investment when the “guarantee” turns out to be press release syndication or labeled sponsored content, because readers can see at a glance […]
How to Get Organic PR for a Cybersecurity Company in 2026
Cybersecurity has one of the noisiest marketing landscapes in B2B technology. Threat intelligence firms, identity platforms, cloud security vendors, and AI security upstarts all compete for the same handful of journalists, analysts, and buyer audiences. The result is a saturated media environment where most company news barely registers. A lot of what gets called PR […]
How to Get a Cybersecurity Startup Featured in the News in 2026
Cybersecurity has become a boardroom topic, not just an IT one. Breaches drive resignations, regulatory action, and share-price moves. That has pulled the category into the mainstream business press in a way that didn’t exist a decade ago, and it has raised the bar for what counts as credible coverage. It has also flooded the […]